Little Gem launched in April 2016 by Jordana Blitz and Chef Tolya Ashe. Learn more about us here.
At Little Gem, JORDANA looks after the direction and future of the company. She manages all new business, marketing, public relations and operations, and also directs all aspects of event production.
Jordana spent 10 years working for the luxury accessories brand Coach, most recently spearheading their global special events department. At Coach, Jordana developed and produced new store openings, charity partnerships, press previews and product launches within North and South America, Europe and Asia and implemented long-term, company-wide event strategies. Jordana also directed Coach’s celebrity and VIP-focused initiatives and created many of their philanthropic programs.
Before Coach, Jordana worked for luxury PR firm Harrison & Shriftman where she managed global brand launches and events for venerable brands including Jimmy Choo, Mercedes Benz and Oscar de la Renta. She then transitioned into the entertainment industry, producing movie premieres and awards promotions for Miramax Films.
Jordana is a graduate of Columbia University and continues to reside in New York City with her husband and two children. She is a grass roots supporter of Good Plus Foundation.
TOLYA is known for his aptitude for creative, healthy ingredients and his boundless energy. Tolya prefers to "run" somewhere instead of drive. Hailing from New Mexico and Martha’s Vineyard, Tolya’s cooking combines a focus on freshness and wellness with the skill acquired working in private homes and restaurants. He studied at the International Culinary Center and quickly gained a following of loyal clients ranging from young families to celebrities. Tolya resides on the Lower East Side of Manhattan.